Recently, the 7th Central State-owned Enterprises (SOEs) Outstanding Stories and 1st AIGC Creative Communication Works Exhibition, hosted by the Publicity Bureau of the State-owned Assets Supervision and Administration Commission (SASAC), was held in Beijing. Among 455 AIGC works submitted by central SOEs, CECEP Guozhen’s Cherishing Time with Zhenzhen—24 Solar Terms Poster Series, independently designed by the company, stood out and won the Outstanding AIGC Image Work award. Additionally, CECEP Solar’s video project Chasing the Light in the Mountains received an Excellence award.

The award-winning works are currently on display at the Beijing Drum Tower Time Museum as part of the first Central SOEs AIGC Creative Communication Achievements Exhibition.

CECEP Guozhen drew inspiration from the shape of water droplets to create an original cartoon IP character, Zhenzhen, with distinct personality traits. The awarded project, Cherishing Time with Zhenzhen, features Zhenzhen as the protagonist and integrates AIGC technology to design a series of posters celebrating the 24 Solar Terms. Through beautifully crafted visual posters, the project fosters meaningful engagement with the public, building emotional connections and embedding the cultural essence of the 24 Solar Terms into everyday life. The initiative breathes new life into ancient wisdom, making it a vibrant part of modern living.