On May 10th, the 2024 China Brand Day event kicked off in Shanghai, featuring activities such as the opening ceremony, the China Brand Development Conference and the China Brand Expo.

On the morning of May 11th, the 2024 State-Owned Enterprises Brand Building Conference was held during the China Brand Development Conference. The conference unveiled the 2023 Central Enterprises Brand Building Development Report, where CECEP achieved a remarkable 92.5% increase in brand building score compared to the previous year, entering the Top 10 in the benchmark growth ranking at the 5th position. This achievement underscores the positive results of CECEP's brand building efforts and the further enhancement of its brand value.